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Confident Agency secured the NOTINO account for Romania as a result of a dynamic pitch executed in collaboration with United Partners.
Bucharest, Romania & Sofia, Bulgaria – April 25th, 2024 – Confident Agency, a specialised marketing communications consultancy based in Bucharest and Barcelona, is thrilled to announce winning of the NOTINO account for the Romanian market. The success comes as a result of a dynamic pitch executed in collaboration with United Partners (UP), showcasing the power of strategic partnerships in the industry. NOTINO, a leading player in the beauty and wellness in Europe, entrusted Confident Agency with a complex corporate and brand strategy deployment across key channels.
"The UP's and Confident proposals resonated with our business vision, showcasing a variety of creative concepts that align perfectly with Notino's needs. We value having such a partner in Romania who shares our understanding of the European market and can assist us in getting even closer to our customers", commented Alexandra Išuninová, PR Manager from NOTINO.
"We are honoured and enthusiastic to be the chosen agency through a complex pitching process and to partner with NOTINO, a brand that brings together beauty and tech, and a truly innovative leader of the industry. Our team is eager to leverage our expertise and creativity to elevate NOTINO's presence in the Romanian market," said Mara Gojgar, Founder of Confident Agency.
"This partnership exemplifies the power of collaboration and shared expertise. We are confident that our joint efforts will drive meaningful results for NOTINO in Romania and Bulgaria," added Maria Gergova-Bengtsson, CEO & Owner at United Partners.
The collaboration between Confident Agency and United Partners has a clear objective of maximising NOTINO's visibility and engagement in the region. The comprehensive scope of work includes tailored PR and communication strategies, media relations management, influencer engagement, social media and brand activations.
Confident Agency and United Partners are committed to deliver impactful results for NOTINO, leveraging their collective expertise and innovative strategies to strengthen the brand's presence in the Romanian market, having outlined a comprehensive suite of services tailored to meet the brand's diverse needs and objectives.
ABOUT CONFIDENT AGENCY
Present in Bucharest and Barcelona, The CONFIDENT Group is a marketing communication cluster consisting of companies with expertise in Romania and Spain. Currently, The CONFIDENT Group consists of two companies: CONFIDENT AGENCY - Marketing Communications and VENUS FIVE - Photo and Video Production Services. The CONFIDENT Group has developed expertise in key consumer and B2B industries, including tech, real estate, retail & FMCG, auto & mobility, pharma & medcomms. CONFIDENT has won several awards for Tech PR and Brand PR campaigns at the PR Award competition, and in 2020, the agency received the Consultancy of the Year distinction. CONFIDENT's portfolio includes brands such as AVIS, Bucharest Mall Vitan & Plaza Romania, CBRE, Roche Diagnostics, Mitsubishi, Mobexpert, Regus, ENDAVA, VTEX, XIAOMI, UP Romania, Vantage Towers.
ON BEHALF OF THE CONFIDENT TEAM
• Mara Gojgar, Owner of The Confident Group
• Diana Dincă Lupu, Account Manager
• Adelina Toader, Media Relations Specialist
• Anca Călugăru, Senior Account Executive
ABOUT NOTINO
In the ever-expanding landscape of e-commerce, one company has stood out for almost two decades, making beauty and health accessible to millions across Europe. Notino, Europe's largest online beauty retailer, has been leading the way in the industry for almost 20 years. Notino's journey began in the Czech Republic in 2004, and since then, it has evolved into a powerhouse in the beauty and e-commerce sector. The company's mission is clear: to bring the most renowned brands to customers across Europe, offering an extensive range of 100 000 products from over 2700 brands at affordable prices. Notino's success is not just limited to its online presence in 27 countries; it boasts 26 physical stores, strategically located in 7 countries. One of Notino's recent achievements is its inclusion in the prestigious "TOP 500 Cross-Border Retail Europe" list, securing its place among the top 10. The company's commitment to expansion is evident in its three logistics centers and warehouses in Romania, the Czech Republic, and the latest addition in Italy. This strategic move allows Notino to ensure faster deliveries to customers in Europe, meeting the increasing demands, especially during festive seasons.
ON BEHALF OF THE NOTINO TEAM
• Alexandra Išuninová, PR Manager
• Heda Greplová, PR Specialist
• HEliška Sýkorová, PR Campaign Specialist
ABOUT UNITED PARTNERS
United Partners (UP) is a Europe-based independent PR agency, specialising in strategic counselling, corporate reputation, brand communications, event management, public affairs consulting and digital communications. With a robust network of partner agencies spanning across EMEA, their capabilities are primed to assist companies in tapping into desired markets, making educated choices and realizing their objectives.
ON BEHALF OF UNITED PARTNERS
• Maria Gergova-Bengtsson, CEO of United Partners
• Liliya Ilcheva, Account Director
• Yana Stefanova, Account Manager
• Akseniya Yaneva, Junior Account Manager